Privacy Policy

Last updated: 21 August 2026

TillyRoute is a service operated by TillyCall Ltd ("we", "us"), a company registered in England & Wales (company no. 17402622), registered office 66 Paul Street, London EC2A 4NA. This policy explains how we handle personal data for the TillyRoute service. We are the data controller for account data, and a data processor acting on our business customers' instructions for the end-customer data they enter.

Information we collect

Account data — the business name, contact name, email and password (stored only as a secure hash) of the trade business that signs up.
Engineer data — names, phone numbers, ID badge numbers and photos that a business adds for its own engineers.
Job & customer data — the end-customer's name, mobile number and address that a business enters to send a tracking link, plus job status and, where the engineer chooses to share it, live location while en route.
Usage data — basic logs needed to run and secure the service.

How we use it

We use this data solely to deliver the service: to send the "on my way" SMS, display the live tracking page, calculate estimated arrival times, run billing, and provide support. We do not sell personal data or use it for advertising.

Location data

An engineer's live location is only captured when they actively tap "Start Route" and grant their device's location permission, is used only to update the customer's ETA and map for that job, and is not retained as a location history.

Sharing

We share data only with the processors needed to run the service — for example Twilio (SMS delivery), Stripe (payments), OpenStreetMap/Nominatim (turning an address into map coordinates) and our hosting provider. Each acts under contract and only as needed.

Retention

We keep job and tracking data for as long as the business's account is active, and delete or anonymise it on request or a reasonable period after account closure.

Your rights

Under UK GDPR you have the right to access, correct, delete or restrict processing of your personal data, and to complain to the ICO. To exercise any right, contact us at info@tillycall.com. If your data was entered by a trade business using TillyRoute, we will direct your request to them as the controller.

Contact

TillyCall Ltd, 66 Paul Street, London EC2A 4NA · info@tillycall.com